How great is Instagram in board game marketing? It feels like a difficult channel to get a high level of engagement. I am visual stimulus kind of person so I love the medium, scrolling through a stream of board game pictures is very inspiring. GreenHookGames strictly follow dedicated board game profiles to leave my feed untainted, but occasionally I also follow artist that I like, especially board game artists. This is how I came across the english board game artist Roland MacDonald. You might already know his work – because it is top of class and outstanding. He now live permanently in Utrecht Netherlands.
Can you tell us a little about your artistic background and how you got into making art for board games?
I have always enjoyed drawing and making things but my path to becoming an illustrator had more than a few detours. I studied fine art but it was conceptual/contemporary art and painting was heavily discouraged. I learned more about philosophy than art so that was a misstep after that I became a Chef which was an adventure but another diversion after doing an MA Game Design I got an art position at Sega/Creative Assembly doing 3D modelling for PS2 and PC games. I found modelling to be unsatisfying creatively as you are mostly making someone else’s concepts. So I started working hard to retrain myself to be a concept artist/illustrator.
I used every spare hour I had for two years and eventually got asked to do the concept art and illustrations for Shogun 2 Total War. That was an excellent opportunity.